Job Description
Responsibilities
- Lead, mentor, and develop a team of CRM Specialists ensuring high performance and KPI achievement
- Manage workload distribution, training, coaching, and performance reviews
- Build a results-driven, collaborative, and accountable team culture
- Develop and execute CRM strategies supporting customer retention, reactivation, and lifecycle management
- Oversee CRM campaigns, client communication flows, and engagement initiatives
- Align CRM activities with commercial targets and segmentation strategies
- Oversee CRM system configuration, integrations, upgrades, and daily platform performance
- Maintain strong data governance — accuracy, segmentation quality, and process compliance
- Collaborate with technical teams and vendors to implement enhancements
- Lead customer data analysis, behavioural insight...