Job Description
Arrangement: 4 days onsite & 1 day WFH
Role Overview
The Customer Engagement Manager drives customer engagement and lifecycle management for the credit card product line, increasing customer activity, retention, and value through data-driven engagement strategies in collaboration with CRM, Marketing, Risk, and Operations teams.
Key Responsibilities
· Own and evolve the customer engagement roadmap, driving retention, reactivation, and portfolio deepening initiatives.
· Analyze customer behavioral data and segment performance to optimize campaigns and customer journeys.
· Lead cross-channel engagement planning (SMS, push, call center, email) and define KPIs to monitor and improve performance.
· Represent the engagement stream in product portfolio reviews and strategic planning meetings.
Qualifications
· Bachelor's degree in Business, Management, Economics, or equivalent.
· At least 5 years of re...
Role Overview
The Customer Engagement Manager drives customer engagement and lifecycle management for the credit card product line, increasing customer activity, retention, and value through data-driven engagement strategies in collaboration with CRM, Marketing, Risk, and Operations teams.
Key Responsibilities
· Own and evolve the customer engagement roadmap, driving retention, reactivation, and portfolio deepening initiatives.
· Analyze customer behavioral data and segment performance to optimize campaigns and customer journeys.
· Lead cross-channel engagement planning (SMS, push, call center, email) and define KPIs to monitor and improve performance.
· Represent the engagement stream in product portfolio reviews and strategic planning meetings.
Qualifications
· Bachelor's degree in Business, Management, Economics, or equivalent.
· At least 5 years of re...