Job Description
Elevate customer engagement as a Customer Journey Manager at Circle K. Spearhead the development of CRM strategies through various digital communication channels.
Reporting directly to the Director of Marketing, you will lead the planning and execution of the national CRM strategy that includes email, SMS, and the Circle K App. Your role will involve mapping customer journeys, optimizing campaigns based on performance metrics, and collaborating with various departments to ensure cohesive tactics across units.
Key Responsibilities:
• Design strategic customer journeys for optimal engagement
• Manage content and promotions in the Circle K App
• Brief and coordinate with internal teams for clarity
• Monitor campaign performance and advise on improvements
• Address privacy compliance in all CRM activities
Requirements:
• Degree in marketing or related discipline
• 4-6 years’ experience in lifecycle marketing
Reporting directly to the Director of Marketing, you will lead the planning and execution of the national CRM strategy that includes email, SMS, and the Circle K App. Your role will involve mapping customer journeys, optimizing campaigns based on performance metrics, and collaborating with various departments to ensure cohesive tactics across units.
Key Responsibilities:
• Design strategic customer journeys for optimal engagement
• Manage content and promotions in the Circle K App
• Brief and coordinate with internal teams for clarity
• Monitor campaign performance and advise on improvements
• Address privacy compliance in all CRM activities
Requirements:
• Degree in marketing or related discipline
• 4-6 years’ experience in lifecycle marketing