Job Description
The Customer Growth Manager is responsible for developing, executing, and optimising strategies and campaigns that retain, grow, and maximise lifetime value of Spur Group’s rewards member segments.
The role owns the end-to-end growth agenda for our loyalty segments with a strong focus on our high value customers, spanning strategy, annual planning, brand-led initiatives, growth-led campaigns, and structured experimentation. A strong emphasis is placed on test-and-learn methodologies, data-driven decision-making, and measurable commercials.
Key Roles and Responsibilities
High Value Segment Strategy & Ownership
- Own the Loyals and Champions segment strategy, value propositions, objectives, and KPIs.
- Translate customer insights (RFM, frequency, spend, tenure) into actionable growth initiative...