Job Description
Overview
About the job Customer Journey Specialist
Qualifications
- Minimum education (essential): Diploma (Communications / Marketing)
- Minimum education (desirable): Degree (Communications / Marketing)
- Minimum applicable experience (years): 5 years
- Required nature of experience:
- Business to Consumer marketing.
- Experience in international markets.
- Experience with customer journey strategy development, reporting and implementation with a focus on emails.
Skills and Knowledge (essential)
- Customer journey strategy development
- Customer journey implementation, testing and reporting
- Data analysis
- Customer journey insight generation and optimizations
- GA4 (Google Analytics 4)
- Marketing Cloud (Salesforce marketing tool)
- MailChimp
- Competitor analysis
- Proficient in Google Suite
- Copywriting