Job Description
Job Purpose :
Establish governance frameworks and operating standards to ensure disciplined execution, measurement integrity, and value realization across customer lifecycle initiatives.
Main Responsibilities :
- Develop CLM governance framework and operating model to ensure consistent strategy execution
- Standardize A/B testing and control group methodology across all CLM campaigns and lifecycle interventions
- Track CLV and revenue value realization against approved business cases
- Define lifecycle policies for customer entry, stage transition, and exit criteria
- Ensure KPI consistency and compliance across all CLM performance reporting
- Maintain audit readiness and transparency across CLM initiative documentation
Key Output :
- CLM governance framework and operating model
- A/B testing and experimentation standards for lifecyc...