Job Description
Overview
Set it. Scale it. Keep them coming back. This role is more than an email position; it drives customer loyalty and retention across email, SMS, push notifications, segmentation, automated journeys, loyalty communications, and customer lifetime value.
As a lifecycle marketing expert, you’ll build smart, personalized customer journeys that drive retention, loyalty, and revenue. You’ll create and manage campaigns across email, SMS, push, and other owned channels, ensuring each touchpoint feels personal, effective, and well‑timed.
We look for someone who can lead this function today and grow into broader leadership across Loyalty, including retention, subscriptions, rewards, customer engagement, and lifetime value.
Responsibilities
- Lead, coach, and develop the team; set high quality standards and guide day‑to‑day work.
- Create and manage automations and campaigns that guide customers through every stage of their journ...