Job Description
Job Description
The Customer Marketing Manager will be responsible for leading Category and Customer marketing through cross‑functional partnership, market partner inputs and a focus on customer‑centricity and insight‑led thinking. He/She will be leading all trade activation of demand generation programs, in‑store presence and category development initiatives across the IO and KA channel. This role requires active customer engagement both at HQ and store level to elevate our partnership with customers through a customer‑centric value proposition, influence both buy‑in of our customers and drive proper execution of our category strategy.
Responsibilities
Financial
- Achieve revenue targets.
- In conjunction with the Key Account (KAM), plan and monitor marketing rebates and marketing key account investment within the allocated KAM budget.
Category & Customer
- Build a deep knowledge of industry, category and chan...