Job Description
**About the Role**
We are seeking a strategic and results-driven Customer Marketing Manager for our WK Health division to lead initiatives that drive customer engagement, retention, advocacy, and lifetime value. This role sits at the intersection of marketing, customer success, and sales, ensuring customers have a seamless and impactful experience throughout their journey.
The ideal candidate is both analytical and creative—someone who understands customer behavior, builds meaningful relationships, and translates insights into programs that fuel growth.
**Key Responsibilities**
+ Develop and execute customer marketing strategies that increase retention, expansion, and customer lifetime value
+ Segments and targets customer personas (buying committee, non-clinical buyer) based on their lifecycle stage, product usage, industry, persona and other criteria.
+ Plans and executes customer marketing ABM campaigns and programs across multiple channels,...
We are seeking a strategic and results-driven Customer Marketing Manager for our WK Health division to lead initiatives that drive customer engagement, retention, advocacy, and lifetime value. This role sits at the intersection of marketing, customer success, and sales, ensuring customers have a seamless and impactful experience throughout their journey.
The ideal candidate is both analytical and creative—someone who understands customer behavior, builds meaningful relationships, and translates insights into programs that fuel growth.
**Key Responsibilities**
+ Develop and execute customer marketing strategies that increase retention, expansion, and customer lifetime value
+ Segments and targets customer personas (buying committee, non-clinical buyer) based on their lifecycle stage, product usage, industry, persona and other criteria.
+ Plans and executes customer marketing ABM campaigns and programs across multiple channels,...