Job Description
The CRM Executive is responsible for developing, managing, and optimizing all customer relationship management strategies across multiple iGaming verticals — including Sportsbook, Live Casino, Slots, and Esports. This role focuses on maximizing player retention, engagement, and lifetime value (LTV) through data-driven campaigns, personalized communications, and performance-based lifecycle marketing.
The ideal candidate has extensive CRM experience within the iGaming industry Asian Markets, ideally across several competitor brands, and combines strategic planning with strong operational execution. The role requires analytical excellence, campaign management expertise, and the ability to lead CRM initiatives with minimal supervision.
Key Responsibilities
CRM Strategy & Lifecycle Management
- Design and implement a comprehensive CRM and player lifecycle strategy covering onboarding, retention, reactivation, and churn prevention. ...