Job Description
We are looking for someone who is strong in CRM strategy, lifecycle marketing, retention, and customer engagement, especially within high-frequency digital products or iGaming environments.This role will be responsible for driving user retention, reactivation, engagement, and customer lifetime value (LTV) through CRM campaigns, segmentation, automation, and lifecycle communication strategies across the Brazilian market.The ideal candidate should be both strategic and hands-on, capable of managing CRM operations, customer journeys, campaign planning, and performance optimization in a fast-paced environment.Key ResponsibilitiesOwn and execute the CRM and customer lifecycle strategy for the Brazil marketPlan and manage CRM communication calendars and engagement campaignsDevelop customer segmentation and personalized communication strategiesBuild and optimize automated lifecycle journeys and CRM workflowsMonitor retention, engagement, churn, and campaign performance metricsLead A/B testing...