CVM Loyalty & Retention Manager Virgin Mobile

United Arab Emirates

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• Job Identification 12221
• Job Category Commercial
• Business Unit Virgin Mobile

Key Accountabilities

• Churn Management & Reduction
  • Monitor and analyze customer churn metrics; identify drivers of churn (e.g. service issues, pricing, competition).
  • Develop, implement and measure initiatives/campaigns aimed at reducing churn across segments (mobile and home wireless.).
  • Create predictive models or scorecards to highlight customers at risk of leaving and implement proactive retention strategies.
• Loyalty Program Strategy & Execution
  • Design, launch and manage loyalty programs and rewards schemes that increase customer engagement, satisfaction and lifetime value.
  • Conduct competitive benchmarking to ensure loyalty offerings are compelling and differentiating.