Job Description
Description
The Database Manager owns Corston's customer and prospect data as a marketing asset and turns it into revenue. You are responsible for the CRM, segmentation, email and lifecycle marketing, and the health and compliance of the database across both consumer and trade audiences. You are responsible for building our prospect database, maintaining our customer database, and ensuring that the right message to the right person at the right moment to generate revenue and grow our customer lifetime value. This role will report into the Marketing Director.
Key Responsibilities
- Own the marketing database and CRM as our central tool for communicating to our customer and prospect data across B2C and trade/specification audiences.
- Working with email marketing, you will develop and maintain a segmentation strategy that reflects how Corston's audiences actually behave, by lifecycle stage, value, channel, product affinity, a...