Job Description
Responsibilities
- Own and evolve the debit card product value proposition across key customer segments (Emerging Affluent, Affluent).
- Identify customer needs, usage drivers, and pain points to inform product enhancements and CVP refresh initiatives.
- Conduct ongoing competitor and market benchmarking to ensure product relevance and differentiation.
- Drive initiatives to increase debit card activation, usage frequency, and spend penetration.
- Monitor portfolio performance metrics and identify opportunities to optimise customer engagement and profitability.
- Support campaigns and offers in collaboration with marketing and benefits teams to stimulate everyday usage.
- Implement and manage card benefits programs across debit and credit card portfolios.
- Support CVP refresh initiatives by identifying, refreshing, or rationalising benefits aligned to target se...