Job Description
Overview
Adyen is looking for a data‑driven, proactive and collaborative demand generation manager with extensive experience in account‑based marketing (ABM). This role will work from our London office and report directly to the Head of Marketing UK. The demand generation role is focused on driving impact for Adyen’s acquisition efforts of new customers through marketing.
What you’ll do
Plan, set‑up and optimise 1:few and 1:1 account based marketing campaigns. Identify target accounts together with SDR and Sales and build and segment lists based on market priorities. Map, plan and create compelling messages and creative against the prioritised accounts. Collaborate closely with the digital marketing manager to create effective media strategies to reach the accounts. Build and run email programs and direct marketing efforts in the UK/I. Plan, build and optimise landing pages to drive sales‑accepted opportunities. Work closely with the global acquisition...