Job Description
Key Responsibilities
- Social Media Channels: Design and develop visually compelling WeChat creatives (e.g. WeChat Account posts) that align brand guidelines and resonate with Chinese audiences.
- Landing Pages: Create and optimize campaign landing pages, ensuring they are production‑ready with design specifications and best‑practice layouts.
- UX Research: Conduct rapid UX research (user interviews, usability testing, behavioral analysis) to inform UX decisions. Leverage analytics to optimize user journeys and improve conversion rates.
- CMS Management: Implement responsive designs and manage content updates within CMS platforms, streamlining workflows and reducing developer rework.
- Quality Assurance: Test and debug digital assets across browsers, devices, and platforms to ensure a consistent, high‑quality user experience.
- A/B Testing: Design and execute A/B tests for landing pages, WeChat ma...