Job Description
Key Responsibilities
• Manage end-to-end digital ad operations across Direct, Programmatic, and Network monetization channels.
• Drive revenue growth through inventory management, yield optimization, pricing strategies, and performance monitoring.
• Handle PMP (Private Marketplace) and Programmatic Guaranteed (PG) deals.
• Optimize Ad Exchange performance, network demand, and header bidding initiatives.
• Manage RTB operations and support product development initiatives across mobile and desktop advertising platforms.
• Collaborate with Sales, Product, Analytics, and Client Servicing teams to ensure seamless campaign execution and delivery.
• Monitor campaign performance, troubleshoot issues, and implement optimization strategies.
• Lead process automation and operational efficiency initiatives.
• Manage end-to-end billing and revenue reconciliation processes.
• Understand and translate cross-functional bu...