Job Description
Location : London, Manchester, Edinburgh
Position : Data Analytics Consultant
Career Level : Specialist (L9)
Key Responsibilities
- Set strategic vision for digital analytics in line with broader client landscapes, e.g. marketing, technology, data etc.
- Establish client’s measurement strategies for digital assets, including web and app.
- Audit and define digital analytics tagging implementations with business and technical stakeholders to ensure accurate tracking requirements.
- Define dataLayer structures and other key requirements for digital analytics purposes.
- Analyse website traffic, user engagement, and conversion rates to identify optimization opportunities.
- Create dashboards and reports to track key performance indicators (KPIs) and communicate insights to stakeholders.
- Employ and implement digital analytics tools (e.g., Google Analytics, Adobe Analytics) to ...