Job Description
JOB PURPOSE
The Digital Analytics team serves as the gate keeper of data-driven insights, fueling our revenue growth strategy, and providing omnichannel view of the digital customer journey and reporting leveraging on advanced technologies. As a Digital Analytics Specialist, your primary responsibility encompasses the end-to-end digital data process. This includes defining KPIs, organizing digital data collection, visualizing and analysing digital and sales data. Additionally, you will be tasked with creating insightful reports, dashboards, and conducting complex analyses to drive informed decision-making.
KEY ACCOUNTABILITIES
•Data Analysis: Delve into the browsing behaviours of our website users to gain insights into the performance of our digital touchpoints. Additionally, conduct thorough analyses of overall markets performance and sales trends;
•Insights and Reporting: Generate comprehensive reports and ins...