Job Description
Our client, a Global Listed FMCG Company is looking for a Digital and Trade Activation Lead. This is a strategic omnichannel leadership role focused on transforming how a global FMCG organization engages, serves, and grows its trade and retail partners through digital channels.
Sitting at the intersection of Omnichannel Engagement, Digital Commerce, CRM, Commercial Excellence, Customer Experience, and AI-driven transformation , the role is responsible for shaping the future of partner engagement by integrating data, technology, and customer-centric strategies across the commercial ecosystem. The successful candidate will drive the evolution of digital touchpoints, customer journeys, and engagement platforms to deliver seamless, insight-led experiences that strengthen customer relationships, improve commercial effectiveness, and accelerate business growth.
Key Responsibilities:
- Define and execute the...