Job Description
Key Responsibilities The Business Manager will play a critical role in shaping the performance engine of the team: Collaborate closely with Prachi to develop marketing strategies across multiple brands Plan and execute performance marketing campaigns across platforms such as: Google Ads LinkedIn Ads Take ownership of SEO strategy , including planning, execution, and optimization Hire, train, and guide the SEO Executive , ensuring proper implementation of strategies Build structured campaign funnels aligned with lead generation and ROI goals Continuously analyze campaign performance and optimize based on insights Explore and implement new tools, platforms, and marketing innovations Align marketing outputs with business outcomes, sales, and revenue goals Expectations Strong ability to balance strategic thinking with execution capability Deep understanding of performance marketing and SEO ecosystems Analytical mindset with the ability to interpret data and take decisions Awareness of late...