Job Description
Transform Canadian Blood Services' digital landscape as the Lead for Digital Experience Optimization. This hybrid position emphasizes enhancing landing page performance and campaign engagement across digital channels.
As a key member of the Integrated Marketing team, your expertise in SEO and user experience will drive impactful digital strategies. You will lead data-driven A/B testing and foster an inclusive team culture, ensuring collaboration and knowledge sharing within the organization.
Key Responsibilities:
• Optimize user-centered digital experiences across channels
• Lead A/B testing and personalization initiatives
• Implement SEO best practices for increased traffic
• Collaborate with teams to develop solutions and share knowledge
Requirements:
• 5+ years in digital marketing or related fields
• Experience with landing pages, emails, and mobile apps
• Proficient in conversion optimization and A/B testing
• Strong stakeholder communication skill...
As a key member of the Integrated Marketing team, your expertise in SEO and user experience will drive impactful digital strategies. You will lead data-driven A/B testing and foster an inclusive team culture, ensuring collaboration and knowledge sharing within the organization.
Key Responsibilities:
• Optimize user-centered digital experiences across channels
• Lead A/B testing and personalization initiatives
• Implement SEO best practices for increased traffic
• Collaborate with teams to develop solutions and share knowledge
Requirements:
• 5+ years in digital marketing or related fields
• Experience with landing pages, emails, and mobile apps
• Proficient in conversion optimization and A/B testing
• Strong stakeholder communication skill...