Job Description
Position: Lead - Performance
Paid Search & Social
• End-to-end strategy and execution across Google Ads, Meta, and emerging biddable platforms
• Keyword architecture, bidding strategy, and quality score diligence
• Cross-platform budget allocation frameworks tied to business outcomes not just media metrics
Programmatic & Display
• Owning DSP operations (DV360, The Trade Desk, or equivalent)
• Audience strategy, deal structuring and brand safety protocol
• Integration of programmatic into full-funnel planning
Analytics & Performance Reporting
• Own the measurement framework across all performance accounts
• Translate data into engaging client conversations
• Build dashboards and reporting rigor
Client Servicing & Growth
• Be the lead voice in client conversations
• Build client trust that goes ...