Job Description
The Role
A client in the global retail and fashion industry is seeking a Digital Marketing Data Analyst to join the team for an initial contract engagement.
You will work closely with senior stakeholders across marketing and analytics to support data‑driven decision making. The objective of the role is to analyse digital marketing performance, generate actionable insights, and help optimise media and campaign effectiveness.
Responsibilities
- Analyse digital marketing performance across paid media, CRM, and web analytics channels
- Build and maintain dashboards and reports to track KPIs and campaign effectiveness
- Partner with marketing and media teams to translate data into clear insights and recommendations
- Support testing, attribution, and optimisation initiatives using marketing and customer data
Requirements
- Strong background in digital marketing anal...