Job Description
Drive the company's digital marketing strategy including SEO/SEM and Performance marketing
- Create and implement link building strategies, content marketing strategies and social media presence
- Implement and evaluate all digital campaigns based on relevant KPIs
- Identify trends and insights to optimise ROI across all digital channels
- Develop and implement a strong analytics strategy across all digital marketing campaigns
- Manage email marketing and drip campaigns
- In-depth understanding of Analytics and CRM tools such as Google Analytics, Mixpanel, Freshworks, Zapier, etc.
- Develop and implement content syndication strategies
- Optimize user experience on the platform (App and Website)