Job Description
On-site - Taguig 1-3 Yrs Exp Bachelor Full-time
Senior Marketing Assistant
JOB RESPONSIBILITIES:
Paid Media Execution & Optimization
- Run and optimize campaigns across Meta (Facebook/instagram); Google Ads, YouTube, TikTok.
- Ads, and other digital platforms.
- Manage daily sudgers, bizing strategies, pacing, and delivery
- Set up campaigns including targeting, creatives, audences, and tracking
- Conduct A/B texts on creatives, audiences, and improve performance.
Performance Tracking & Reporting
- Monitor key metrics such as CTR, CPC, CPM, and CPA
- Generate weekly and monthly reports with insighes and recommendations,
- Maintain dashboards and doeumentation of campaign resuits.
- Work closely with the Media Strategy Team to align on goals and direction
- Identify trends, opportunities, and performance gaps.
- Propose optimization strategi...