Job Description
Role Overview
As part of a small & focussed team, the Digital Marketing Executive will be responsible for implementing a number of key marketing initiatives. They will own and lead all digital marketing delivery and performance, driving brand visibility, ownership of social media performance and delivery, and campaign optimisation across paid, organic and owned channels.
Role Duties
Digital Strategy & Execution
- Develop and execute the annual digital marketing strategy.
- Manage and execute the annual social media content calendar.
- Lead TikTok and emerging social channel strategy.
- Oversee tone of voice and brand consistency across all digital platforms.
Website & SEO
- Own WordPress website development and optimisation.
- Manage SEO (on-page & off-page) with agency support.
- Coordinate structural updates and UX improvements.
Paid Media
- ...