Job Description
Key Responsibilities
- SEO: Execute robust on‑page and off‑page SEO strategies to improve organic rankings on major search engines; conduct continuous keyword research and manage exhaustive negative keyword lists; optimize website architecture, URLs, schema markup, image tags, and local SEO including Google Business Profile; write and refine compelling SEO titles, meta descriptions, and landing page content to maximize click‑through rates (CTR).
- Paid Advertising: Plan, build, and optimize high‑converting Google Ads campaigns (Search, Display, PerformanceMax) targeted at corporate and individual clients; manage and scale paid social media campaigns across Meta, Instagram, LinkedIn, and TikTok; continuously conduct A/B tests on ad creatives, copy, audience targeting, and landing pages to lower CPA and improve ROAS.
- Content Creation: Develop a comprehensive content calendar aligned with business promotions, seasonal trends, and service launches; produce high...