Job Description
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digital marketing professional ideates, executes, and optimizes online campaigns to promote a company’s products or services. Their primary objective is to drive targeted web traffic, generate qualified leads, and boost sales across multiple digital channels.Core ResponsibilitiesCampaign Execution: Plan and execute digital marketing strategies encompassing SEO, SEM, email, social media, and display advertising.Content Strategy: Oversee content creation, ensuring brand consistency and SEO optimization across blogs, websites, and landing pages.Data Analytics: Measure and report the performance of all campaigns against Key Performance Indicators (KPIs) and ROI targets.Audience Optimization: Run conversion tests, conduct A/B testing, and identify user drop-off points to optimize the customer journey.Key RequirementsTechnical Proficiency: Hands-on experience with web analytics platforms (e.g., Google Analytics), CR...