Job Description
Drive digital growth and student enrollment at Enko Education in Africa as a Performance & Digital Marketing Manager. Shape strategic marketing initiatives while enhancing your expertise in conversion funnels and paid media campaigns.
As the Performance & Digital Marketing Manager, you will enhance Enko’s digital acquisition pipeline across multiple African markets. Collaborate closely with management, admissions teams, and external partners to develop effective marketing strategies. Master the intricacies of performance metrics and website optimization to support educational access for students.
Key Responsibilities: • Develop and execute paid media strategies across various platforms • Brief and manage external agencies to achieve performance targets • Optimize conversion funnels through A/B testing and lead capture • Own and analyze metrics like CAC, ROAS, and CPL • Oversee website UX and SEO to improve conversion rates
Requirements: • 5+ years in performa...
As the Performance & Digital Marketing Manager, you will enhance Enko’s digital acquisition pipeline across multiple African markets. Collaborate closely with management, admissions teams, and external partners to develop effective marketing strategies. Master the intricacies of performance metrics and website optimization to support educational access for students.
Key Responsibilities: • Develop and execute paid media strategies across various platforms • Brief and manage external agencies to achieve performance targets • Optimize conversion funnels through A/B testing and lead capture • Own and analyze metrics like CAC, ROAS, and CPL • Oversee website UX and SEO to improve conversion rates
Requirements: • 5+ years in performa...