Job Description
Dear Candidate,
We are looking for a high-ownership Acquisition Lead who can drive new customer growth at scale . This role will own P0 metrics - New Customer Lifetime - across paid, organic, and social channels for Ecommerce (D2C) Scale Up with City Wise growth.
Key Responsibilities
1. Customer Acquisition & Growth (Primary KPI Owner)
- Own and drive new customer acquisition across channels
- Optimize for CAC, conversion rates, and customer quality (LTV)
- Build scalable acquisition funnels from first touch to first purchase
- Identify high-performing cohorts and double down on them
2. Paid Marketing (Performance Engine)
- Plan, execute, and optimize campaigns across Google Ads, Meta, a...