Job Description
Key Responsibilities Performance Marketing (D2C) ● Own and scale paid performance marketing across Meta (Facebook & Instagram) and Google (Search, Shopping, Display, YouTube). ● Drive full-funnel growth across acquisition, conversion, and repeat for Mokobara’s D2C business. ● Lead creative experimentation and testing across formats, messaging, audiences, and landing pages to continuously improve performance. ● Own budget planning, allocation, pacing, and efficiency across channels. Marketplaces (Amazon, Flipkart, Myntra, etc.) ● Lead campaign planning and execution across key marketplaces, aligned with business priorities and sale calendars. ● Plan, execute, and optimize festive sales, mega events, and BAU bursts across marketplaces. ● Work closely with marketplace POCs to track mid-event performance, identify trends, monitor competitive activity, and drive real-time optimizations. ● Partner with marketplace ops and internal stakeholders to ensure smooth execution and hygiene across li...