Job Description
Digital Marketing Manager
Experience : 5-7 years of experience in digital marketing role
Functional Area : Marketing
Qualification : Graduate with a certificate of specialization in digital marketing (MBA will be a plus)
Work Location : Mumbai
Job Description :Lead Management (Generation-Tracking-Conversion) & Marketing Automation:
· Generate, track, manage and report leads generation through various digital channels e.g. Facebook, Website, Google ad words, Linkedin, SMS, WhatsApp, Emails
· Optimize digital marketing spends & cost / lead
· Closely monitor lead quality, lead to sales conversion ratio (%)
· Guide the Call Center team to vet the quality of the leads & pass on only warm / hot leads
· Monitor & lead the Call Center team effectively to maximize follow-ups, lead evaluation & maximize ROI
· Utilize the existing marketing tools more effectively<...