Job Description
About the Role
Blue Yonder is seeking a Digital Marketing Manager, Paid Media to lead global B2 B Saa S paid media strategy and execution. This is a hands‐on, highly strategic individual contributor role for someone who thrives at the intersection of performance marketing, data, and cross‐functional influence. You'll own paid media across Linked In, search, display, audio, and video/CTV—while helping shape how a global marketing organization plans, funds, and executes campaigns.
What You'll Do
Lead end‐to‐end paid media strategy and execution across multiple channels. Design and optimize multi‐channel B2 B Saa S campaigns that support demand generation and ABM programs. Own global paid media budget planning, allocation, and optimization, ensuring spend is intentional and performance‐driven. Use 6sense or similar platforms to drive audience targeting, prioritization, and insights. Analyze campaign performance and translate data into actionable recommendations....