Job Description
Job Summary
The Digital Marketing Manager is responsible for developing and managing digital marketing efforts and strategies to campaign the company's products online, utilizing such techniques in the field as social media, website, web analytics, e-mail marketing, mobile/interactive applications and search engine optimization, among others.
Duties and Responsibilities
- Reports to the CMO on digital strategies and plans on an ongoing basis.
- Handles website, SEO/SEM, email marketing, e-commerce, social media, mobile marketing including Google Analytics and Adwords.
- Reports data analytics to optimize growth and performance of various digital platforms.
- Manages all digital media channels to increase leads generation and new customer acquisition via web, mobile, e-mail, digital coupons, and social media.
- Helps develop digital marketing materials and campaigns to strengthen web presence and drive new business op...