Job Description
Overview
As the Digital Marketing Manager, you will set and develop the digital marketing strategy for the COS brand across the whole of the APAC region. Working closely with the Global Team in London you will oversee the creation of both commercial and inspirational digital assets that aim to raise the brand awareness of COS and increase customer acquisition. In this role you will have direct line manager responsibility for one Digital Marketing Coordinator plus dotted line management responsibility for Digital Marketing Managers in Korea, China and Australia.
Responsibilities- Lead the development of the APAC regional digital marketing strategy
- Drive customer acquisition and brand awareness through established channels (PPC, SEO, Programmatic Advertising, Affiliates and Social)
- Work with channel owners, Insight and Analytics Teams to improve and evolve measurement, tracking, and data
- Ensure learnings are communicated and incorpor...