Job Description
Job description
Major Responsibilities:
Monthly Audit and health check of all Ecommerce channels – Website, Msite, App, and whatsapp
Daily tracking of traffic and conversions across all channels, and reporting the same.
Bi-monthly/ Monthly reporting of user acquisition, profile, sources of acquisition and conversion,
acquisition by platforms, channels, devices, country, etc
Website analytics in terms of Bounce rate, page views, time spent, etc
Instrument conversion points and optimize user funnels
Plan and execute all digital marketing campaigns including Search, Remarketing, Facbook CPC,
Promoted Posts, Google click to call, App install, GDN, Affiliate network marketing, Lookalike, GMB
marketing and SEO
Execute all in-house campaigns including Whatsapp broadcast, SMS, Email marketing
Measure and report performance of all digital marketing campaigns, and assess against g...