Job Description
Job Summary
The Digital Marketing Officer will be responsible for enhancing the company’s online presence, increasing brand visibility, and executing digital campaigns that drive engagement and customer growth. This role focuses on strengthening brand exposure across digital platforms, while also supporting trade marketing initiatives and contributing basic graphic design work. The ideal candidate is a creative, tech‑savvy marketer who is highly organized and understands the importance of consistent brand messaging.
Key Responsibilities
- Digital Marketing & Brand Exposure
- Plan and execute digital marketing strategies to boost brand awareness and online visibility.
- Manage and update content across digital platforms (social media, website, email newsletters).
- Monitor performance metrics and analytics (e.g., engagement, traffic, conversions) to evaluate and improve campaign effectiveness.
- Coordinate inf...