Job Description
The Digital Marketing Officer is responsible for planning and executing integrated digital campaigns, leads online content development, and translates campaign data into actionable insights to drive brand growth.
Key Responsibilities
Digital Campaign Management
- Plan, develop, and execute integrated digital marketing campaigns to drive awareness, engagement, and leads for assigned projects and brands
- Manage and optimize campaigns across digital channels including social media, search, display, and email
Content Development
- Lead content creation and management for the brand's online platforms including the website and social media pages
- Collaborate with creative and digital agencies to produce relevant, high-quality content aligned with brand guidelines and campaign objectives
Analytics & Reporting
- Monitor and evaluate the performance of digital marketing campaigns using analytic...