Job Description
About the Role:
We are looking for a proactive and data-driven Digital Marketing Optimization Specialist to join our team. You will play a key role in managing and optimizing digital advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and more. Your ability to analyze data and derive actionable insights will directly contribute to the success of our clients digital marketing efforts.
Key Responsibilities:
Create, manage, and optimize paid advertising campaigns on platforms including Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, and others.
Monitor campaign performance and implement changes to improve KPIs such as CTR, ROAS, and CPA.
Conduct keyword research, audience targeting, and A/B testing to refine ad strategies.
Generate performance reports using Excel or Google Sheets, applying intermediate to advanced functions (e.g., pivot tables, VLOOKUP, conditional formatting).
Collaborate...