Job Description
Who we're looking for / The role
We're looking for an experienced, hands‑on Digital Marketing/Performance Marketing Manager to independently own end‑to‑end digital marketing for Blood in Singapore and No Days Off regionally. This is a senior individual contributor role with high autonomy; you'll set the strategy, make the calls on budget allocation, channel mix, audiences, and creative direction, and execute it yourself. You'll partner directly with brand and growth leadership to scale our brands.
Core Responsibilities- Performance & Media Planning (50%)
- Own end‑to‑end performance marketing strategy and execution for Blood Singapore and No Days Off across platforms (Meta, TikTok, Google, and marketplaces, primarily Shopee and Lazada)
- Set strategy for, plan, launch, and optimise paid media campaigns to drive traffic, conversions, and repeat purchases
- Set and manage budgets, pacing, and ROAS targets while balancing grow...