Digital Marketing Specialist

Job Overview

The Digital Marketing Specialist, LATAM plays a critical role in executing, activating, and optimizing integrated digital marketing campaigns across paid media, events, and email channels to support demand generation in the LATAM region.

Areas of Focus

• Campaign Coordination and Execution – Coordinate end‑to‑end execution of integrated marketing campaigns across paid media, events (in‑person and digital), and email channels for the LATAM region. Partner with agencies and internal teams to manage campaign setup, landing pages, email activation, audience segmentation, and deployment, ensuring accurate tracking, lead routing, and on‑time execution.
• Reporting & Administration – Support campaign reporting and measurement, including reporting updates through PowerBI and performance analysis in collaboration with stakeholders. Create and manage CRM campaign records and hierarchies to ensure data accuracy, attribution int...