Job Description
Digital Marketing Specialist – Pacific International Insurance (AU/NZ)
About the Role
Pacific International Insurance is launching a purpose‑driven pet insurance brand across Australia. We need a Digital Marketing Specialist to create a powerful digital impact from a remote base in South Africa. The role offers the chance to work with a dynamic, collaborative team while supporting a brand that写 values integrity, creativity, and customer empathy.
Key Responsibilities Digital Strategy & Budget Develop and manage the digital channel mix and budget allocation with the Head of Marketing. Optimize campaigns for CPL and CPA, prioritising high‑performing channels. Collaborate with the Marketing Analyst for accurate tracking and insights. Campaign Management Execute campaigns across Google Ads, Meta, Linked In, You Tube, Tik Tok, and programmatic DSPs. Ensure proper tagging and tracking via Google Tag Manager. Drive ROI through PPC and display optimisation. Analytics & Repor...