Job Description
Job Purpose:
Optimize customer touchpoints across web and email channels through continuous PDCA cycles
Strengthen content operations including video (from planning to production collaboration and optimization)
Drive measurable business outcomes by continuously improving digital initiatives rather than treating them as one-time executions
Responsibilities:
Web Marketing
Manage and optimize corporate websites and landing pages (structure, user flow, content updates)
Analyze performance using tools such as GA4 and develop and execute improvement hypotheses
Coordinate with internal stakeholders and external agencies, providing direction for content production
Email Marketing
Plan and structure newsletters
Develop distribution schedules and content plans in collaboration with internal and external st...