Job Description
Job Description
The Digital Marketing Specialist will join a cross‑functional growth team focused on demand generation, product positioning, and brand presence for SaaS products. The role involves executing digital campaigns, managing content, optimizing websites and landing pages for conversion and SEO, running paid media with an ROI focus, and building marketing automation and lead‑nurture programs.
Key Responsibilities
- Develop and execute digital marketing campaigns across paid search, social, email, and content channels to drive qualified leads and product trials.
- Create and manage content plans including blog posts, case studies, whitepapers, landing pages, and social media assets aligned with product and sales goals.
- Optimize website and landing pages for conversion rate, user experience, and SEO; coordinate technical SEO improvements with engineering.
- Manage paid media budget...