Job Description
Job Responsibilities
- Conduct market research and analysis to identify target audiences and develop effective digital marketing strategies
- Develop and execute comprehensive digital marketing campaigns across various channels, including social media, email, search engines, and display advertising
- Paid ad campaign Execution & Management (Google Ads, META Ads, LinkedIn Ads Etc)
- Email marketing campaign strategy & management (Both Outbound and Inbound Re-targeting)
- Email Automation & Journey setup (Salesforce Marketing Cloud, Pardot, Hubspot Etc)
- Maximize ROI and achieve business objectives (All Paid channels like Google Ads, Social Media Ads etc)
- Monitor and analyze website traffic and user behavior to identify opportunities for optimization and improvement
- Website, Ads & Emailers optimization through A/B testing/analytics
- Advanced Analyzes and Reporting (GA4, Heat maps and behavioral recordings (Mousefl...