Job Description
About the Role
The Digital Marketing Specialist is responsible for leading Canada’s digital marketing efforts across three core pillars: paid media and vendor‑funded investments, go‑to‑market content execution on the North American LinkedIn page, and leadership of the Canadian partner loyalty program.
This role blends paid media management, content strategy, copywriting, and program leadership. The ideal candidate is both analytical and creative—able to manage vendor relationships, develop compelling digital content, and drive cross‑functional initiatives that strengthen partner engagement and support growth in the Canadian market.
What You'll Do
1. Paid Media & Vendor Investment Management
Lead all third‑party paid media investments for Canada, managing an annual investment goal
Identify, evaluate, and onboard new paid media vendors as applicable
Manage paid soc...