Job Description
Digital Marketing Specialist – Pacific International Insurance (AU/NZ)
About the Role
Pacific International Insurance is launching a purpose‑driven pet insurance brand across Australia. We need a Digital Marketing Specialist to create a powerful digital impact from a remote base in South Africa. The role offers the chance to work with a dynamic, collaborative team while supporting a brand that写 values integrity, creativity, and customer empathy.
Key Responsibilities
Digital Strategy & Budget
- Develop and manage the digital channel mix and budget allocation with the Head of Marketing.
- Optimize campaigns for CPL and CPA, prioritising high‑performing channels.
- Collaborate with the Marketing Analyst for accurate tracking and insights.
Campaign Management
- Execute campaigns across Google Ads, Meta, LinkedIn, YouTube, TikTok, and programmatic DSPs.
- Ensure proper taggi...