Job Description
Job Summary
The Digital Marketing Lead Generation Manager reports to the Director of Digital Marketing Lead Generation and will be focused on driving performance within assigned markets by serving as the subject matter expert in digital lead generating marketing initiatives for multi-family property operations. Primary responsibilities include applying advanced analytics to increase marketing efficiencies; monitoring digital media performance across multiple channels, optimizing existing digital media campaigns, and working to achieve marketing goals and objectives within a properties marketing budget.
The successful candidate will embody and work to reinforce MAA’s Core Values. Those values include:
Appreciating the uniqueness of each individual
Communicating openly and with integrity
Embracing opportunities
Doing the right thing at the right time for the right reasons