Job Description
Job Overview
We are looking for a strategic and performance-driven Digital Media Head to lead digital media planning, execution, optimization, and analytics across multiple campaigns and platforms.
This role will oversee full-funnel digital media strategies across paid social, search, display, video, programmatic, and other digital channels. The ideal candidate will have strong experience in media strategy, campaign performance, budget management, team leadership, and stakeholder management.
Key Responsibilities
- Lead the development and execution of digital media strategies aligned with business and campaign objectives.
- Oversee full-funnel media planning across awareness, consideration, conversion, retention, and performance campaigns.
- Manage paid media campaigns across platforms such as Meta, Google, TikTok, YouTube, Search, Display, Programmatic, and other relevant digital channels.
- Recommend channel mix...